©Credits: RTFKT/Nike

RTFKT x Nike's most awaited release has shaken the fashion, and more precisely, the sneaker's world as an earthquake with the same power and impact the acquisition announcement had back in 2021.

In a bold move that blurs the lines between fashion, technology, and gaming, RTFKT Studios and Nike have collaborated to create the most talked-about sneakers of the year: the RTFKT x Nike Dunk Genesis.

RTFKT x Nike Dunk Genesis
©Credits: RTFKT/Nike The idea for the RTFKT x Nike Dunk Genesis began with a simple question: what if sneakers could be more than just a piece of footwear? What if they could be a portal to a world of digital experiences, where fans could interact with their favorite brands in new and innovative ways? This thought sparked a creative process that would bring together some of the most influential minds in the worlds of fashion, gaming, and technology.

Founded in January 2020, RTFKT Studios are known for pushing the boundaries of digital fashion and gaming. Its previous projects have included virtual clothing lines, digital collectibles, and even virtual concerts. Nike, meanwhile, is one of the most iconic and beloved sports brands in the world. With their combined expertise, they set out to create something truly revolutionary.

The label quickly gained popularity and recognition for its innovative and creative products, such as the Cryptokicks, the first native Web3 sneaker featuring auto-lacing, enhanced lighting, haptic feedback, gesture control and more, which led to Nike's acquisition in December 2021 for an undisclosed sum, marking a significant move for the giant into the metaverse and Web3 universe.

The Creative Process

The design process for the RTFKT x Nike Dunk Genesis was unlike any other. The teams from RTFKT Studios and Nike worked closely together to merge their respective strengths and expertise. The result was a totally new sneaker concept that is at once a beautiful work of art and a cutting-edge technological marvel.

RTFKT x Nike Dunk Genesis
©Credits: RTFKT/Nike

The Genesis features a sleek, futuristic design that draws inspiration from both the worlds of science fiction and streetwear. The upper is made from a unique blend of materials, including translucent mesh and reflective accents that seem to shift and shimmer in the light. The shoe's sole is adorned with intricate details that evoke the circuit boards found in gaming consoles.

But it's not just the aesthetics that set the Genesis apart. The sneaker features advanced technology that allows it to interact with its wearer's digital life. Using a companion app, fans can unlock exclusive digital content, including virtual clothing items, rare collectibles, and even virtual reality experiences.

Digital Accessories and "Mods"

One of the most exciting aspects of the RTFKT x Nike Dunk Genesis is its extensive range of digital accessories and mods. These can be unlocked using the companion app or purchased separately through online marketplaces. Some of the most notable digital accessories include:

• Digital Stripes: Unlockable virtual stripes that can be applied to the sneaker's upper for a personalized touch.
• Glow-in-the-Dark Laces: Replaceable laces that glow in the dark for an added touch of flair.
• Virtual Flyknit: A digital version of Nike's popular Flyknit technology that allows for customizable patterns and colors.
• RTFKT DNA: A unique digital DNA sequence that can be used to unlock exclusive content and experiences.

These digital accessories are not only functional but also collectible. Fans can trade them with friends or sell them online through specialized marketplaces.

But digital goodies are just one part of the experience. The Dunk Genesis also introduces new concepts and ideas never seen before in a physical product. For example, RTFKT is launching a Creator Program that will provide the community licensed digital files for 3D printing and the creation of exclusive and unique mods that can be attached to your very own Dunk Genesis.

RTFKT x Nike Dunk Genesis
©Credits: RTFKT/Nike This innovative idea will allow creators to come up with totally unique mods that can be used only for aesthetic purposes or as add-on functionalities that connect to the digital world, such as motion sensors, LED lights, LCD screens and so on (see video above).

Furthermore, RTFKT is also creating a whole ecosystem and enables creators to export and integrate digital versions of the product into Web3 applications such as NFTs, games, AR apps and virtual worlds.

Folks with experience using industry-standard softwares like Maya, 3DMax, Unreal Engine or Blender can take full advantage of the 3D files that can be downloaded through the creator's program. In their own words: "We aim to provide users with assets that seamlessly align with their creative visions, whether they are pursuing high-end visual intricacy or streamlined integration into gaming landscapes."

The Future of Fashion Technology

The RTFKT x Nike Dunk Genesis is more than just a shoe – it's a new type of experience and a solid statement about the future of fashion technology.

It is also a reflection of our changing world and our desire for new forms of expression and connection, and maybe one day we'll see entire virtual worlds built around our favorite sneakers, where we can interact with friends, explore new environments, and even purchase virtual clothing items.

It breaks paradigms and totally blurs the boundaries between physical, digital and virtual environments as we know them, showing that traditional industries like fashion and sports can benefit from innovation and collaboration.

RTFKT x Nike Dunk Genesis
©Credits: RTFKT/Nike As we move forward into an era where digital experiences are increasingly intertwined with our physical lives, we can expect to see more sneakers like the RTFKT x Nike Dunk Genesis on the horizon.

Whether you're a sneakerhead, a gamer, or simply someone who appreciates innovation, this shoe is sure to capture your imagination and inspire you to think about what's possible when fashion meets technology meets technology.

The RTFKT x Nike Dunk Genesis is available now and comes in distinctive versions, including the OG Edition that features a futuristic greyish colorway with a glow-in-the-dark blueish swoosh, and the VOID Edition that boasts a black upper with a beautiful purple swoosh.

Now that you know more about the RTFKT x Nike Dunk Genesis, browse and shop more futuristic sneakers and kicks available for sale at Hypebrother.

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